The Boulevard: Rome’s Lifestyle Center

Riverside Parkway starting to click with restaurants, medical, potential retail near State Mutual Stadium

As appearing on HometownHeadlines.Com

By Natalie Simms

natsimms76@gmail.com

In less than three months, the Rome Braves will start their eighth season in Rome and as they take the field, development around State Mutual Stadium is finally poised to bloom.

Fuddrucker’s was first on the scene soon after the Braves came to town and a lot has been proposed since then: hotels, sports complexes, medical campuses and several spins on retail power centers.

Finally, the Riverside Parkway/Bypass corridor is starting to boom thanks to a new restaurant, dental offices, the proposed Boulevard and more than 50 new acres about to come on the market..

Here’s a look at what’s under way and what potentially ’s on the way:

The Boulevard plan calls for retail, medical and related development around State Mutual Stadium, which welcomes the Rome Braves for the eighth season beginning in April.

BELLA ROMA GRILL, THE BOULEVARD: On the other side of the Bypass, future development is picking up with the recent opening of Bella Roma Grill. The restaurant opened last week in building directly in front of the stadium. It originally was built to be a Hooters opening in May 2008.

Opening week business has been busy for owner Eddie Hasko. “It has been very good…a lot more business than I expected. But, we’re still a work in progress, so we look forward to the start of the (Rome) Braves’ season,” he says.

The restaurant also is a big plus for the proposed Boulevard project under the development of Doc Kibler and Dee Yancey.

“I spoke with Eddie (Hasko) and he said business is better than he expected and the timing is perfect for us,” Kibler says. “And the Armuchee Connector should have some construction under way in the spring, so we have more happening here than anywhere in Rome.”

Kibler’s vision for The Boulevard includes the potential of regional and national shopping, specialty grocers and entertainment anchors in phases two and three as well as the opportunity for a medical complex featuring late-night daycare options for diners, baseball fans and moviegoers.

“We are very optimistic about 2010 and hope to start this year with a bang,” Kibler says. “We have had lots of inquiries and some deals pending. Some tenants are trying to get financing and some national retailers are working on getting committee approvals. Nothing is set in stone, but we hope to be announcing some great things soon.”

And once the Armuchee Connector is under way, the development opportunities will abound along the corridor and impacting growth around the stadium.

“There is so much traffic out there with car counts and the more offices and businesses out there will only increase the traffic,” Kibler says. “Everything out there can’t do anything but help Rome.”

Project Coordinator Elected to Chamber of Commerce Board

Rome Boulevard project manager and investor, Doc Kibler, was recently elected to serve a three year term on the Board of Directors for the Greater Rome Chamber of Commerce.  Beginning in January, he will serve on the Executive Committee as the Vice Chairman of Community Relations.  In this role, he will play an active part of soliciting and building relationships with new businesses relocating to Rome.  Rome Boulevard will benefit from this connection to the heart of the business community.

Renovations Underway At The Boulevard

Bella Roma Before Renovations

Bella Roma Before Renovations

Renovations have begun at Rome Boulevard on the site purchased by Eddie Hasko last month. Aiming to build on the success of his Armuchee restaurant, Bella Roma, the new concept will take a grill approach and include American bar food alongside his authentic Italian menu.

“We’ve had great after four years in the original location,” Hasko said,  “and I’m excited about trying some new things to appeal to a baseball-loving crowd.” Bella Rome Grill is set to be open in late November or early December with a look that will be a drastic change from the current facade.

restaurant_insideglanceThe renovation will bring stone patios and tuscan-style stucco to the now vinyl building. When asked about the renovation plans. Hasko is confident that the community will love the changes. “it will be beautiful. We Italians know beautiful.”

Bella Roma Grill is sure to be fitting complement to the Boulevard’s Boardwalk series to be built between Veterans Memorial Parkway and Braves Boulevard. Be sure to watch as renovations unfold over the next three months.

Rome News Tribune Coverage: http://tinyurl.com/kqtrj2

LEED Trends in the News

Anywhere you look in architectural and building trends will bring you across the developments in LEED, or Leadership in Energy and Environmental Design. This powerful certification allows the measurement of how well a building or community performs across all the metrics that matter most: energy saving, water efficiency, CO2 emissions reduction, improved indoor environmental quality, and stewardship of resources and sensitivity to their impacts. There have been some notable articles by architects, builders and lovers of green alike. Most recently, the USGBC highlighted the article “Smart Building Owners Can Find the ‘Green’ and Stop Singing the Blues” by Andrew T. Nichols. An excerpt follows, or click GREEN to access the full text:

As consumers stop shopping, retail tenants have less money for rent and les need for space. When businesses contract, there is less demand for office, industrial and other facilities. And as employment and wages trend downward, tenants strain to pay the apartment rent (especially the high end). Rising tenant defaults and vacancies and declining rents challenge property owners struggling to pay debt service or faced with maturing mortgages.

Add to those challenges the prospect of rising energy costs. Fluctuations in oil and gas prices over the past year have been stupendous, with crude oil prices falling from $145.31 to $52.38 per barrel between July 2008 and this past March. As with land, oil is a depleting asset. Once China, India, Brazil, the U.S., and other nations step up manufacturing, and automobile ownership increases in emerging nations, prices for fuel will rise as well. Even with low oil prices today, electricity costs are still going up. In the U.S., electric demand outpaces supply, and most utility providers are seeking rate increases. For property owners and tenants, controlling escalading energy costs can be a key to surviving a downturn and prospering on the upside….

And

Irrespective of project size, it is almost axiomatic that the value of a building after “greening” will go up. Conversely, avoiding green initiatives will almost certainly portend a decline in value over time. First and foremost, energy costs are destined to rise. Failing to adopt energy saving programs will mean lower net operating income and depressed values for older, less efficient buildings. Second, not being green put owners at a competitive disadvantage.

You can check out more information by going to the LEED CERTIFICATION page here on Rome Boulevard, where there are links to many great resources. If you find a great article about going green or LEED development, feel free to share by commenting below.

New Phone Contact

Our phone number has been set up at 877-520-BLVD. (That’s 877-520-2583).

We look forward to hearing from you with requests for price lists, officers, and general information questions!

Phone Contact Information Until May 3

Until May 3, Steele Agency, LLC. will be the primary phone contact for The Boulevard project.  Click below to be connected to this answering service.  Email contact is welcome anytime at info@romeboulevard.com.

Thanks for your patience as we work to connect you to project information as quickly as possible!

We’re Tubing and Twittering

3-D Videos are up on our YouTube Channel:
http://www.youtube.com/user/RomeBoulevard

We are all a-twitter and ready to make friends:
http://www.twitter.com/RomeBoulevard

Full website updates coming in one week with architect interviews, renderings and schematics, price lists, and more. Bookmark us and keep checking back for the latest news!  In the meantime,  contact us at info@romeboulevard.com with questions or requests.

Building Negotiations Underway

One of Rome’s top real estate companies is in negotiation with the developers of The Boulevard for the purchase of The Jackson Building, one member of The Boardwalk to be built between Braves Boulevard and Veterans Memorial Highway in front of State Mutual Stadium. Morgan and Pauline Ayers, Broker/Owners, are wanting to expand their operation and offer more services in commercial real estate, property management, and residential sales.

“The Boulevard is an exciting new development and would be a great place for our office” Ayers said about the negotiation. “We’ve been looking to expand and this location and concept would position us for even greater success in the future,” he stated.

Ayers and his wife opened Re/Max in October of 1998 and have seen rapid growth with offices now in Rome, Rockmart, and Cedartown. The Boardwalk construction will break ground in April of this year and completion is expected within a year. The Jackson Building, one of seven buildings named after the hills of Rome, will be approximately 6,000 square feet.

Site Rendering Available

In the News

For most recent news on The Boulevard, see the Rome News Tribune Online or Hometown Headlines Business Buzz.

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The Boulevard: Rome’s Lifestyle Center